Yan is CEO and Co-founder of TVision Insights, a television attention measurement company pioneering the way brands, their agencies, TV networks and OTT platforms determine the true value of their video content and advertising. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China. Before that, Yan worked at McKinsey in Tokyo. He was born in China and grew up in both Japan and China, and currently resides with his wife in New York.
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